Everything You Need To Know About The New iPhone XS Models
The tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company’s top-end model at $999 but bumping the entry price for the version with the larger screen.
Apple also announced a new iPhone XR starting at $749, available in October, with a 6.1-inch display to broaden its pool of buyers.
The phones are updates to last year’s iPhone X (“10”), which marks the 10th anniversary of the smartphone — stretching the screen while keeping the overall handset size at or near that of previous models.
The relatively small changes to its lineup, following last year’s overhauled iPhone X, were widely expected by investors, who sent the company’s shares down 1.2 percent to $221.07.
The strategy has been successful, helping Apple’s stock up more than 30 pct this year and making it the first publicly traded U.S. company to hit a market value of more than $1 trillion.
Apple’s new iPhone XS, pronounced “ten S,” has a 5.8-inch (14.7-cm) screen, and starts at $999. The XS Max, the largest iPhone to date and one of the biggest on the market, has a 6.5-inch (16.5-cm) screen, and starts at $1,099.
“They have finally added a larger-screen phone so that they can directly compete with the Galaxy Note9 products,” Gartner analyst Annette Zimmermann said at the event at Apple’s Silicon Valley headquarters, referring to rival Samsung Electronics, which has led the trend toward big-screen phones.
“The larger screen will be very important in China to turn around the trend there, because they have lost some share in the last few years, partly because of screen size,” she added.
Apple also introduced a lower-cost 6.1-inch (15.5 cm) iPhone XR made of aluminum, starting at $749.